Kiira Health – Designing a Mobile Health Platform
Creating personal and inclusive healthcare for young women
End-To-End
Product Design
iOS
Overview & Impact
500%
Increase in engagement
65%
Decrease in bounce rate
90%
Success rate in onboarding
Company:
Kiira Health
Timeline
My Role
Web Design & Branding
As the sole designer in the company, I was responsible for building and maintaining Kiira’s website and sales channels. This included working with leadership to define the company brand identity and building out brand guidelines.
Product Design - Patient App
I successfully redesigned our entire health platform, including doing all user research, content, information architecture, and taking designs from low-fidelity concepts to high-fidelity prototypes based on user testing.
Product Design - Clinician App
Once completing the redesign of our customer-facing platform, I worked through redesigning Kiira’s internal tool, the clinician-facing side of our application. This involved owning the end-to-end process from research to handoff.
Phase 1 - Research
MVP Challenges
Since this project involved adapting an existing beta product, I wanted to identify usability issues by doing a heuristic evaluation and discovering and prioritizing the most impactful changes to make.
Inconsistent & Unintuitive UI
Icons and visual language didn’t match common patterns and inconsistencty felt unprofessional.
Confusing Flows
Too many steps, especially in the onboarding, and no progress indicators led to low engagement.
Broken Features
The AI chatbot was unfinished, leading to dead ends and frustrating loops.
Accessibility Gaps
Typography, contrast, and hierarchy didn’t meet standards.
Phase 1 - Research
User Research
As part of my user research I reached out to existing users through a survey, asking about their experience with the app as well as their experiences with healthcare as a whole. I later interviewed several of them, along with many non-users within our target demographic in order to have a deeper understanding of their pain points.
What They Want
Authenticity
People want authenticity and respect from a provider who actively listens. Many felt that they had been talked to in a condescending way by providers in the past.
Transparency:
Healthcare is complex and rarely up-front. Transparency and simplicity in logistics and the price of services was something users expressed frustration with from their past experiences. In our product, we aimed to provide information from the beginning.
Diversity & Relatability
Having a provider who is relatable in gender, sexuality, and/or race was important to many of our users, especially women of color, as a way of understanding and connecting.
Our Goals
1
Focus on What Works
Prioritize high-value, functional features
2
Streamline User Flows
Shorter, clearer flows consistent with industry patterns
3
Design for Everyone
Accessible, inclusive, mobile-first experience
4
Build the Foundation
Scalable design system + unified brand identity
Phase 2 - Foundations
Defining Our Brand & Building a System
At first, leadership was hesitant to invest in a design system because it meant delaying feature work. But I knew it was the right choice. Building a strong foundation would create efficiency, speed, and consistency in the long run. I led workshops with the leadership team to define our brand identity — how we wanted Kiira to look, feel, and sound — and to align on our target audience. Establishing those foundations not only unified our brand and product but also accelerated our overall workflow.
The Solution: Onboarding
Streamlining First Impressions
Removed Chatbot
Replaced clunky, unfinished flow with simple, usable form
Clearer, Fewer Steps
Progress indicators + error prevention for smoother experience
Product Tour
Taught new users without overwhelming them
The Solution: Dashboard
A Cohesive Health Hub & Personal Profile
Unified Access
Quick care actions and personalized reminders
Flexible Management
Update info, manage care team, and access resources
Consistent UI
Aligned with new design system and brand standards
The Solution: Visits, Chats, & More
Let’s See What Else We Can Do!
Book Visits
Schedule a virtual appointment
See Appointments
View upcoming and past visits
Chat With An Expert
Talk to a provider or tech support
Results & Impact
Even with a tight timeline and limited resources — a team of just one designer (myself) and one full-stack developer — we delivered a fully functional MVP in four months. By focusing on our core features and target users, we created a cohesive, accessible platform that demonstrated real value and positioned Kiira Health for growth.
95%
Task Success Rate
Validated in usability testing and analytics
500%
Engagement Increase
More video visits and active chats with providers
150+
Screens in 5 Months
Delivered all MVP user flows as the sole designer
65%
Bounce Rate Decrease
Streamlined onboarding for higher completion
Reflections
Looking Back & Ahead
This project taught me the full value of the design process — from research and brand definition to product delivery. Advocating for design from start to finish, I learned how to creatively problem-solve with limited resources and prove that thoughtful design can drive real impact, even under tight constraints.
Design System Impact
Increased efficiency, strengthened the brand, and unified product + website
Key Takeaways
Strong research + user-centered design are critical; make healthcare simple, trustworthy, and joyful
AI & Automation
Rebuild chatbot to truly help users (insurance, test results, booking, FAQs) and streamline workflows
Clinician Platform
Expand and improve internal tools to better support providers