Design for the world you wish for
Katie Herndon - systems thinker, designer and founder.
Featured Work
Amazon · Internal platform
AI and experimentation
I was the only designer among 60+ engineers and scientists on Weblab, the platform Amazon runs every experiment through, and partnered with engineers to integrate AI capabilities into its UX.
View case studylululemon · Design systems
Design system strategy
I led lululemon's global design system strategy, consolidating seven fragmented libraries into one tokenized system and saving a projected 6,000+ hours a year.
View case studyAlaska Airlines · iPad app
Building MxHub
As the sole designer on a 0-to-1 iPad app for 1,000+ aircraft technicians, I consolidated 15+ fragmented tools into one platform that saves an estimated $5.9M a year.
View case studyLevity Arts · Live experience
UX Beyond the Screen
I founded Levity Arts and applied product thinking to live performance, growing from 200 to 2,000 people per event and selling out every ticketed run.
View case studyKiira Health · Telehealth
Mobile Telehealth
As the only designer at a telehealth startup, I rebuilt the patient app in five months, with 150+ screens, a new design system and a 500% lift in engagement.
View case study
